The need to promote Indigenous festivals, promote her own brand and give room for culture lovers to enjoy to the fullest, the Nigeria Breweries (NBL) , has announced her interest in using Goldberg beer as a brand to promote the 2016 Osun Osogbo festival; and this will be amidst value oriented consumer engagements at a specially erected NBL/GOLDBERG BEER PAVILLION. This was revealed by Mr. Emeka Oparah, the Corporate Affairs Manager with NBL.
“We will activate a 21-day Goldberg beer village during the festival where the people of Osogbo and visitors will be treated to quality music, comedy, and the opportunity to cart away gifts courtesy of the brand|. We have interest of our people in mind as well as that of the consumers too. No visitor to the pavilion will go away without a positive story to share.
”This is the third time Goldberg will be part of the Osun Osogbo festival as the official beer sponsor in the beer category and each year is full of positive stories. I am very sure that Goldberg will provide a memorable beer experience that will excite and reward both consumers , visitors and indigenes of Osogbo town respectively. We should not forget that Osun Osogbo festival has been consistently celebrated over the last 600 years without any break” Mr Emeka, the Corporate Affairs Manager stated..
Goldberg, NBL revealed is the most consumed and popular beer in the South West and its popularity is what is endearing them to take this bold step to be part of Osun Osogbo 2016 Annual Festival.
NBL opined further through its spokesman the plans continue to deliver top notch strategies which would deliver value to its customers by supporting and actively promoting culture and tradition.
The President of TPT Media Agency, Tokunbo Modupe, in same vein said that its worthy of mentioning that NBL is using Goldberg as a brand to promote Osun Osogbo Festival.
“ TPT is happy to be associated with Goldberg and Nigeria Breweries Plc. In one of their programmes called Fuji To Bam, the news continued to filter round at the picture of the NBL Managing Director beside Pasuma. You can imagine what it would look like to see different visitors to the Golderg Beer Pavillion enjoying themselves as well as learning more about our cultural values. This is what we want. To show the impact of Corporate Social Reasonability mixed with entertainment” Modupe opined.
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