Opera (www.Opera.com) is kicking off a partnership with football professional Victor Moses, Chelsea starter and Nigerian national team star player.
Moses will be the brand ambassador of Opera Mini, the most popular browser in Africa. Starting today, Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa,” says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
This coincides with Opera’s recent announcement to invest $100 million (N30 billion) in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in this country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
— Opera (@opera) May 15, 2017
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