Business

5 Ways to Improve Your Google Ranking

If you are trying to improve your Google search ranking, you are on the right track for your business. Higher ranked listings are more likely to get visits than those ranked lower. How do you move up in the ranks? If you are in the Toronto area, hire an SEO expert to help you improve your ranking. What can you do in the meantime? Follow these five tips.

1) Don’t substitute quality for quantity.

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While you may be tempted to generate as many content pieces as you can, be sure you maintain the quality of what you are publishing on your website. When people visit your website and you are providing them the information they are looking for, they are far more likely to stay and see you as an expert in your field.

2) Get quality backlinks.

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This is not an easy task, but get backlinks from well ranked, well-known websites will improve your own website’s ranking. Be patient though and select websites carefully. Consider asking to publish a guest post on a website you respect and talking about your area of expertise.

3) Use the right keywords.

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If you have Google Analytics, you can take a look at the keywords people are using to find your website. Build and expand on existing content based on these keywords to improve visitors and reducing your bounce rate, which can impact your ranking as well.

4) Use keywords naturally.

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While it may be tempting to stuff articles with keywords, be sure to use the keywords naturally. Google may lower your ranking if your stuff or overuse keywords in an unnatural way.

5) Ensure your website is formatted for mobile websites.

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One thing that will ensure that your website is ranked higher in Google is if you have a mobile-friendly website. Keep in mind more and more users are using mobile devices to do web searches, so it’s a far better user experience to have a mobile-optimized website.

With these tips in mind, you are improving your chances to increase your Google search ranking. Remember, we have experts for a reason though. If you are in the Toronto area, hire an SEO expert that will help you with your website ranking.

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